Videos

Videos were something that Creative Playthings had wanted to produce for some time when the project eventually came to me. It was clear from the start that my first priority was to work with the retail team and the company President to determine the specific messages we wanted to communicate to our customers. This lead to the creation of an initial seven videos in 2021, which focused on explaining some of the company’s most valuable services.

Over the next four years we would go on to produce over two hundred more videos of all different types, which were primarily used in various informational pages on the Creative Playthings website, social media, Google advertisements and also by the retail locations as a handy and effective tool for communication a wide range of products and services to potential customers.

While I worked closely with a talented videographer who provided the filming and editing, every one of the 200+ videos produced during that time was scripted, storyboarded, narrated and often directed by myself.