POP Materials

In a retail environment, "Point of Purchase” materials are physical pieces used to communicate specific information with the customer. Over two decades with the company, I conceptualized, designed and created thousands of price-lists, handouts, flyers and B2C signs for Creative Playthings.

Each piece had it’s own specific purpose and they were all designed and evolved with valuable input from the on-the-ground sales team. In many ways, my job was to make their jobs as easy and successful as possible.